Marketing & Communications as Capacity Building for Nonprofits
Here's a way of framing marketing and communications that may help you or someone in your organization understand their value more.
Think of marketing and communications as capacity-building operations. They directly contribute to your growth, brand visibility and opportunities. In particular, they take your organization to the next level. Without them, your nonprofit (and virtually every business in existence) could not meet the necessary goals and objectives to get there.
When you:
De-prioritize communications and marketing activities
Delay building strategies that provide strategic direction
Instruct employees to craft content on the fly
Fail to include key staff members in communications-related meetings
What you are actually doing is:
Decreasing the value of your organization's public voice
Committing to brand inconsistency
Missing out on professional development opportunities
Setting people up for burnout
It shouldn't be this way because it doesn't have to be.
Every organization needs marketing and communications.
When you make communications a priority, you:
Establish your thought leadership
Help your target audience(s) make the right associations with your brand
Gain insights from multiple perspectives
Encourage staff members to participate
Invest in your communications whichever way you can — but do it consistently. The return on investment is invaluable.
Make the most of your content as an organization.
In this free online session, Jean will share her expertise on the art and science of content repurposing, specifically tailored for nonprofits. With over a decade of experience in the nonprofit sector, both on the frontlines and behind the scenes, Jean has mastered the craft of storytelling and strategic content creation. Her collaborative and professional approach has helped numerous organizations amplify their impact and secure more funding. Jean will share tips on how to effectively repurpose content to maximize its value and reach. Join us live online to learn:
The importance of ensuring content is valuable before repurposing it
How repurposing content can significantly cut down on content creation time
Strategies to reach multiple audiences through content repurposing
The critical balance of avoiding overboard repurposing
The role of content repurposing in enhancing brand consistency
Jean's practical tips will include developing a content repurposing plan, understanding the formats repurposed content can take, and using metrics of success to gauge performance. We’re here to help nonprofits amplify their work and communicate their impact more effectively. Whether you're new to content strategy or looking to refine your existing practices, this workshop offers actionable insights and tools to elevate your nonprofit’s communication efforts.
About the Speaker & Writer
Jean Boampong is a nonprofit program coordinator-turned-nonprofit communications strategist and copywriter based in Toronto. She helps nonprofits and social cause businesses create compelling and strategic content that converts, communicates impact, amplifies leadership and wins more funding. Her specialty is storytelling. With 10+ years in the non-profit sector on the frontlines and behind the scenes, she's honed an approach to working that clients can appreciate, an approach that's simple, easy-going, collaborative and professional. Through her work with clients such as Surrey Place, Family Service Toronto, Story Planet and Laidlaw Foundation, she remains committed to her mission: To amplify the sector and truly capture the significant work it's doing.
