Top Concerns of Nonprofits in 2024: Raising Awareness & Retaining Staff
Nonprofits thrive on relationships. Delivering a nonprofit mission requires strong connections with stakeholders — including employees, donors, volunteers, program participants, and more.
Despite progress overall in the past year, there are 2 main areas that nonprofits shared that they struggle with today — and the Good Growth Company provides training on these: Raising awareness and fundraising, and retaining talent.
The Nonprofit Trends Report highlights how organizations that have embraced technology have the strongest relationships and highest rates of goal achievement — regardless of their size, revenue, or location. Nonprofits can use training and technology as a strategic lever to:
Build and enrich relationships
Motivate their employees
Innovate on program delivery
Adopt new ways of working
Prepare their organizations for the future
Let’s look at the top challenges:
Nonprofits struggle with raising awareness and retaining staff.
Today nonprofit organizations face a variety of challenges, ranging from awareness to staff retention to impact measurement and beyond.
The top of this list of challenges is raising awareness for the organization — marketing their mission, programming and fundraising campaigns — followed by retaining talent on their team, due to staff voluntarily leaving.
Nonprofits anticipate challenges related to staffing and the state of the economy, technology, finances, and fundraising.
This is reflected in how nonprofits are shifting their priorities over the coming year with 48% placing a greater emphasis on fundraising, 46% on retaining staff, and 44% on employee wellbeing.
This can be done by upskilling teams efficiently through tailored training for nonprofits. The Good Growth Company offers in-person or online workshops, with dozens of topics available on an ongoing monthly basis or individually, to meet the organization’s specific needs.
Over the coming year, many nonprofits say they will “diversify their business approach or offering” by focusing on their workforce, seeking new and diverse fundraising sources, and investing in technology.
The data referenced in this post is from the Salesforce Nonprofit Trends Report.
How can you retain your team and raise awareness?
As a nonprofit organization, we understand that funding and budgets are not always consistent. However it’s clear that as you make investments in your team’s learning in growth, the data shows that they will stay longer, be happier and perform better — so you can ultimately make more positive impact.
The Good Growth Company provides training on raising awareness, fundraising, talent and more in convenient formats specifically designed for nonprofits, so you can meet your goals. Connect with us today to discuss options.
