Training for Economic Development Professionals

Leverage LinkedIn for Growth

Building Thought Leadership & Engagement for Economic Development

This training is designed to help municipal economic development teams strengthen their individual and collective LinkedIn presence.

It equips staff with the tools to confidently engage with business leaders, highlight local success stories, and build visibility as ambassadors for their city’s business ecosystem.

Delivered with practical examples and backed by the latest LinkedIn content trends, the session empowers your team to post with intention, tell your city’s story, and grow influence in a way that supports business attraction, retention, and reputation.

What you’ll learn

  • The evolving role of LinkedIn in economic development

  • How personal branding and thought leadership build credibility and trust

  • How to optimize LinkedIn profiles for visibility and professionalism

  • Content strategies tailored to economic developers (what to post, when, and how)

  • Tips for engaging with business leaders, partners, and community stakeholders online

  • What’s working now: up-to-date best practices for format, timing, and post types

  • Metrics that matter: what to measure and how to improve

Why now?

With growing economic uncertainty and increasing trade tensions between Canada and the U.S., it’s more important than ever for Canadian cities to take control of their narrative and showcase what makes them competitive, resilient, and investable.

What’s the format?

  • 2-hour in-person session. (Virtual or shorter sessions also available).

  • Built-in Q&A and interactivity.

  • Optional post-training drop-in for 1:1 profile feedback and questions.

  • Customized for each city’s goals and structure.

Who’s this for?

  • Economic development officers and leaders

  • Sector development teams

  • Small business support staff

  • Business retention and expansion teams

  • Communications leads in economic development divisions

Ready to grow?

Get started with this LinkedIn training for your team.
Reach out to hello@thegoodgrowth.company

Your Facilitator

Daniel Francavilla
Marketing Advisor & Brand Strategist

This training is facilitated by Daniel Francavilla. He’s an educator, brand strategist, and founder of The Good Growth Company. With over a decade of experience helping purpose-driven organizations and public sector teams improve their communication and visibility, Daniel brings a practical, real-world approach to online marketing, personal branding and community engagement.

He has trained various organizations, helping staff across departments build stronger professional profiles, develop thought leadership, and better support local businesses through social media.

Daniel has supported municipal teams, small business programs and BIAs with strategy, training, and content. His workshops blend storytelling, marketing best practices, and platform insights to empower staff to show up more confidently and effectively online.

He also teaches within OCAD University’s Advertising program, and has taught Advertising, Social Media and Marketing courses at Seneca Polytechnic, George Brown College, and through Humber’s Continuous Professional Learning. Previously, Daniel founded a marketing agency for 11 years, which he exited from in 2024.